For agencies
How to start a creator agency: from first creator to a team
A creator agency takes on what costs creators time: marketing, chats, planning. To turn that into a solid business you need a clear model, solid contracts and the right team.
- Business model – Usually a share of creator revenue.
- Solid contracts – Cover tasks, pay, rights and term.
- Build a team – Chatters, marketing and content planning.
- The right tools – One workspace for all creator accounts.
Your own agency in 4 steps
- Define the model: Which services do you offer – marketing, chats, content planning – and how are you paid?
- Set up the company: Register a business or found a company, involve a tax advisor.
- Sign creators: Win them with clear contracts and transparent numbers.
- Team & tools: Build a chat team and run all creators in one workspace.
The business model
Most agencies are paid a percentage of the revenue of the creators they manage. What matters is that the numbers work for both sides: the more of the revenue remains after the platform fee, the more room there is for creator and agency. On NuFans partner agencies get up to 90% payout – run the numbers with the fee calculator.
Legal form in Germany: sole trader, UG or GmbH?
| Legal form | Starting capital | Liability |
|---|---|---|
| Sole trader (Gewerbe) | No minimum capital | Personal and unlimited |
| UG (haftungsbeschränkt) | From €1 | Limited to company assets |
| GmbH | €25,000 share capital | Limited to company assets |
General overview, not legal or tax advice.
Which form fits depends on revenue, risk and partners – discuss it with your tax advisor. If you start on your own, see registering a business as a creator.
What belongs in the contract
A clear contract protects both sides and builds trust. Have it reviewed by a lawyer.
- Services: What exactly does the agency handle – marketing, chats, planning, editing?
- Pay: Revenue share, billing rhythm and which income counts.
- Rights & access: Who may do what in the creator account, who owns the content?
- Term & termination: Fair notice periods – on NuFans creators can disconnect from an agency at any time.
Responsibility and rules
- Verified creators: every creator verifies their own identity before content is uploaded
- Consent: people shown in content must have consented
- AI labelling: make AI-generated content and AI-assisted communication transparent
- Platform rules: content and acceptable-use policies apply to your team too
How to run all creators, your team and revenue per chatter in one workspace: creator management for agencies.
Frequently asked questions
How does a creator agency make money?
Usually through a percentage of the revenue of the creators it manages. The exact terms are set in the contract between agency and creator.
Which legal form suits an agency in Germany?
Many start as sole traders; to limit liability you can found a UG (from €1) or GmbH (€25,000 share capital). Get tax and legal advice.
Are there better terms for agencies on NuFans?
Yes, partner agencies get up to 90% payout. Get in touch via contact.